Revenue

Effective commercial operation of airports requires a targeted approach to aeronautical charges combined with a non-aeronautical revenue strategy that leverages commercial opportunities to their maximum extent.

Sustainable growth is the cornerstone of daa International’s revenue strategy.

Aeronautical

Holistic auditable compliance at the airport is adhered to under local and international statutory requirements.

  • Management of regulation
  • Compliance with regulation
  • Security regulation reviews and approvals
  • Formal regulatory consultations with airlines
  • Airport charges directives
  • Competition law and state aid

The daa International approach:

  • Review of existing regulatory environment
  • Benchmarking against international regulatory environment
  • Forecasting regulatory change
  • Advice and recommendations
  • Implementation

Benefits to the airport and investor:

  • Economical, revenue conscious, compliance
  • Reputational advantage

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The EU consults with daa on drafting of regulations
The overarching and detailed roadmap in guiding an airport’s operational, commercialisation and sustainable strategy for the years ahead.

  • Passenger
  • Cargo

The daa International approach:

  • Review of existing aeronautical patterns and growth
  • Benchmarking against regional, national and international market
  • Developing a strategy – short term/mid term/long term
  • Advice and recommendations
  • Implementation

Benefits to the airport and investor:

  • An economical robust, forward looking, aeronautical strategy for the airport
  • Reputational advantage
  • Positioning for aeronautical revenue growth

Establishing and leveraging key relationships with new and existing airlines for the airport. Agility and responsiveness are core to their way of doing business. They expect to see an understanding and appreciation of this in their airport partners.

  • Existing airline relationships
  • Potential airline relationships

The daa International approach:

  • Review of relationships and product offerings with existing airlines
  • Pinpoint airline requirements and any untapped potential or issues arising
  • Make recommendations based on experience and benchmarking
  • Implementation plan and programme

Benefits to the airport and investor:

  • Collaborative relationships yield greater efficiencies
  • Grow new mutually beneficial products
Accurately estimating/predicting the number of passenger and airlines for an airport in a given period/timeframe backed by credible sources and significant expertise.

The daa International approach:

  • Review of existing and historic traffic
  • Benchmarking against traffic in the region and in similar sized airports internationally
  • Informed forecasting of potential traffic – growth/downsize
  • Advice and recommendations
  • Implementation of new traffic forecasting methodologies

Benefits to the airport and investor:

  • Matching the traffic to the airport’s potential
  • Systematic identification and development of patterns
  • Informed decision-making

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daa works with more than 90 airlines across Europe, the United States, the Middle East and Africa. The successful development and expansion of new sustainable traffic and routes into and out of an airport, including Low Cost Carriers, flag carriers and hybrid airlines is core to our business.

  • New market development
  • Routes marketing
  • Pricing structure
  • Low Cost Carriers

The daa International approach:

  • Review of existing routes traffic and potential
  • Benchmarking against regional, national and international market
  • Developing a targeted routes marketing strategy
  • Inclusion of national, regional and airport stakeholders
  • Develop all inclusive airline packages
  • Advice and recommendations
  • Implementation

Benefits to the airport and investor:

  • Develop and grow routes appropriate to the airport
  • Identify and work with the airport’s USP
  • Maximising the airport’s aeronautical route potential
  • Comprehensive suite of airline packages

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Winner of the World Routes Marketing Awards 2014
The successful assignment and schedule designation of multiple airlines for an airport.

  • Slot allocation
  • Stand allocation
  • Efficient resource co-ordination
  • Airline facilities

The daa International approach:

  • Review of existing airline schedule, runway and stand use
  • Benchmarking against similar airports
  • Developing a methodology for maximising runway and stand use
  • Establish credible and efficient methodologies
  • Devise action plans
  • Implementation

Benefits to the airport and investor:

  • Maximising airport asset potential
  • Identify gaps for route development
  • Structured approach to management of airlines, airport resources and infrastructure

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Non-Aeronautical

Expanding the overall retail layout, design and portfolio capability of the airport.

  • Design feasibility
  • Benchmarking
  • Situation analysis
  • Spatial planning

The daa International approach:

  • Review of existing retail offerings – location, landside, airside, concession type
  • Benchmarking against regional, national and international market
  • Developing a targeted retail marketing strategy
  • Inclusion of retail stakeholders
  • Develop a master plan for retail development
  • Advice and recommendations
  • Implementation

Benefits to the airport and investor:

  • Adjust the balance of aeronautical/ non-aeronautical revenues
  • Maximising the airport retail potential – turnover, concessions, rental revenues
  • Structured all inclusive approach to retail development

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Creating an Outstanding Shopping Experience Everytime 
Feasible and innovative management of tailored concessions for an airport.

  • Food & Beverage
  • Advertising
  • Car Hire
  • Foreign Exchange

The daa International approach:

  • Review of existing and historic airport concessions
  • Benchmarking against regional, national and international market
  • Developing a targeted concessions marketing strategy
  • Inclusion of existing and potential stakeholders
  • Develop all inclusive concessions packages
  • Advice and recommendations
  • Implementation

Benefits to the airport and investor:

  • Adjust the balance of aeronautical/ non-aeronautical revenues
  • Maximising the airport retail potential
  • Structured all inclusive approach to airport concessions development
Maximising commercial revenues for the airport by examining car parking opportunities/capabilities.

  • Spatial arrangement
  • Resourcing
  • Maintenance
  • Sales – pricing structures, web, ticketing, yield management

The daa International approach:

  • Peer review
  • Benchmarking
  • Forecasting
  • Situation analysis
  • Advice and recommendations
  • Implementation

Benefits to the airport and investor:

  • Maximising car parking revenues for the airport
  • Yield management

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Experience is Everything
The sustainable growth and development of an airport’s real estate

  • Identifying and unearthing the value in underutilised land
  • Airport city
  • Master planning
  • Benchmarking
  • Site Analysis
  • Feasibility planning

The daa International approach:

  • Review of existing and historic airport property portfolio
  • Maintenance and condition review
  • Benchmarking against regional, national and international market
  • Inclusion of existing and potential stakeholders
  • Airport property opportunities and constraints identified
  • Developing a property master plan
  • Developing a targeted marketing strategy
  • Advice and recommendations
  • Implementation

Benefits to the airport and investor:

  • Optimising airport lands as a resource
  • Create airport as a ‘destination’- place to do business

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Ensuring that the day-to-day real estate of the airport is managed efficiently to the airport’s commercial needs, within the airport campus.

The daa International approach:

  • Review of existing and historic airport property portfolio
  • Maintenance and condition review
  • Benchmarking against regional, national and international market
  • Airport real estate opportunities and constraints identified
  • Developing a targeted real estate strategy – rental income, maintenance policy, etc
  • Advice and recommendations
  • Implementation

Benefits to the airport and investor:

  • Unlocking potential revenues on the airport real estate
  • Encourages well maintained building stock

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Developing an in-depth, comprehensive understanding on consumer and passenger insights and their behaviour at airports

  • Surveys
  • Market research
  • Feasibility studies
  • Forecasting
  • Benchmarking

The daa International approach:

  • Review of existing and historic insights and planning data
  • Analysing the airport’s stated direction – vision, mission, etc
  • Benchmarking against regional, national and international market
  • Identifying areas of key growth opportunities
  • Designing a comprehensive action plan and analysis methodology to deliver on the opportunities
  • Implementation
  • Advice and recommendations

Benefits to the airport and investor:

  • Ability to clearly identify the customer and their characteristics
  • Targeting the customer’s needs
  • Maximising non-aeronautical revenue


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Dublin Airport makes tens of millions in property rental each year
Increasing non aeronautical revenues through sustainable airport transport initiatives.

  • Ticket sales
  • Advertising
  • Easy, timely airport access
  • Transport interchange, concession opportunities (Taxi, Bus, Etc)

The daa International approach:

  • Review of existing and historic transportation avenues
  • Examine the interchange permutations and patterns
  • Benchmarking against regional, national and international market
  • Transportation opportunities and constraints identified
  • Developing a targeted transportation strategy from a non-aeronautical revenue perspective
  • Advice and recommendations
  • Implementation

Benefits to the airport and investor:

  • Easy access to the airport – increases customer journeys
  • Improved customer experience
  • Potential for additional retail and F&B spend
  • Reputational enhancement as result of transportation efficiencies



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Dublin Airport is a substantial property owner with a strong track record
Taxis pay a fee to pick up at Dublin & Cork airports